Yiga AI

Course 6 of 9

Digital Marketing Foundations

Channels, Funnels, Metrics, and more.

Yiga AI

Beginner en

Beginner · Course · 3 weeks at 5 hrs/week

Duration
3 weeks
Effort
5 hrs/week
Lessons
16
Hands-on exercises
16
Projects
1
Language
en

What you’ll learn

Skills you can put to work.

Digital Marketing Foundations

Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

AI Content Creation

SEO & Content Marketing

Syllabus

Every module, step by step.

4 modules · 21 lessons · 14 hours · 1 graded project

840 minutes of guided lesson time.

Sign in and enrol to unlock every lesson. The first lesson is open as a preview.

Module 1 · 5 lessons · 3 hoursChannelsModule 1 of 4 in Digital Marketing Foundations.

  1. Overview and set-up

    Overview and set-up — Channels in Digital Marketing Foundations.

    Lesson

    40 min

  2. Core concepts

    Core concepts — Channels in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Channels in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Channels in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  5. Module quiz: Channels

    Check what you learned in Channels before moving on.

    Quiz · Locked

    20 min
Module 2 · 5 lessons · 3 hours LockedFunnelsModule 2 of 4 in Digital Marketing Foundations.

  1. Overview and set-up

    Overview and set-up — Funnels in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Funnels in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Funnels in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Funnels in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  5. Module quiz: Funnels

    Check what you learned in Funnels before moving on.

    Quiz · Locked

    20 min
Module 3 · 5 lessons · 3 hours LockedMetricsModule 3 of 4 in Digital Marketing Foundations.

  1. Overview and set-up

    Overview and set-up — Metrics in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Metrics in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Metrics in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Metrics in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  5. Module quiz: Metrics

    Check what you learned in Metrics before moving on.

    Quiz · Locked

    20 min
Module 4 · 6 lessons · 5 hours LockedStrategyModule 4 of 4 in Digital Marketing Foundations.

  1. Overview and set-up

    Overview and set-up — Strategy in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Strategy in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Strategy in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Strategy in Digital Marketing Foundations.

    Lesson · Locked

    40 min

  5. Module quiz: Strategy

    Check what you learned in Strategy before moving on.

    Quiz · Locked

    20 min

  6. Graded project: Digital Marketing Foundations

    Apply everything from Digital Marketing Foundations in one graded, portfolio-ready build.

    Graded project · Locked

    120 min

Applied learning project

Make the learning visible.

Use Graded project: Digital Marketing Foundations to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share
Mariam K., Software & cloud

Your instructor

Mariam K.

Software & cloud

Helps new developers build reliable products through clear explanations and guided practice.

Diana Nsiiza, Yiga learner

“I use what I learned in my work now, not in some distant future project.”

Diana Nsiiza

Data analyst, Entebbe

Continue with

Your next best step.

Following the order of Digital Marketing with AI.

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Overview and set-up

Digital Marketing Foundations

40 min · Resume

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Course 9 in the track

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