Course 1 of 9
Paid Advertising with AIMeta Ads, Google Ads, Targeting, and more.
Intermediate · Course · 4 weeks at 5 hrs/week
17 hours · 20 lessons · 20 exercises · 4 quizzes · 1 project
Career track
Digital Marketing with AI
9 courses, 60 hours, ending in Capstone: 90-Day Growth Plan for an African Brand.
Yiga AI
Beginner → Intermediate en
Beginner → Intermediate · Career Track · 3–4 months at 10 hrs/week
- Duration
- 3–4 months
- Effort
- 10 hrs/week
- Courses
- 9
- Hands-on exercises
- 161
- Projects
- 9
- Certificate
- Included
Your pace≈ 3–4 months · 137 hours total
What you'll learn
9 courses in this track
- 01Paid Advertising with AIIntermediate · 16.7 hours · 20 lessonsMeta Ads · Google Ads · Targeting · +1 more
- 02Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)Beginner · 16.7 hours · 20 lessonsContent · Ads · Community · +1 more
- 03SEO & Content MarketingIntermediate · 16.7 hours · 20 lessonsKeywords · On-page · Technical basics · +1 more
- 04Growth ExperimentsIntermediate · 14 hours · 16 lessonsHypotheses · A/B tests · Iteration · +1 more
- 05Marketing AnalyticsIntermediate · 14 hours · 16 lessonsGA4 · Dashboards · Attribution · +1 more
- 06Digital Marketing FoundationsBeginner · 14 hours · 16 lessonsChannels · Funnels · Metrics · +1 more
- 07Capstone: 90-Day Growth Plan for an African BrandIntermediate · 16.7 hours · 20 lessonsAudit · Strategy · Execute · +1 more
- 08AI Content CreationBeginner · 14.1 hours · 17 lessonsCopy · Images · Video · +1 more
- 09Email & WhatsApp MarketingIntermediate · 14 hours · 16 lessonsLists · Automation · Templates · +1 more
About this track
What you’ll learn.
1
Digital Marketing Foundations
2
Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)
3
AI Content Creation
4
SEO & Content Marketing
Skills you’ll gain
Marketing
How this compares
Comparable to Coursera Google Digital Marketing · Udemy Complete Digital Marketing. This track is 137 hours of study — about 3–4 months at 10 hrs/week.
Career outcomes
Turn learning into forward motion.
Build job-ready evidence for roles that use these skills every day.
Curriculum
A clear path, course by course.
Complete the courses in order so each new skill builds on the last.
- 1View course
- 2View course
Course 2 of 9
Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)Content, Ads, Community, and more.
Beginner · Course · 4 weeks at 5 hrs/week
17 hours · 20 lessons · 20 exercises · 4 quizzes · 1 project
- 3View course
Course 3 of 9
SEO & Content MarketingKeywords, On-page, Technical basics, and more.
Intermediate · Course · 4 weeks at 5 hrs/week
17 hours · 20 lessons · 20 exercises · 4 quizzes · 1 project
- 4View course
Course 4 of 9
Growth ExperimentsHypotheses, A/B tests, Iteration, and more.
Intermediate · Course · 3 weeks at 5 hrs/week
14 hours · 16 lessons · 16 exercises · 4 quizzes · 1 project
- 5View course
Course 5 of 9
Marketing AnalyticsGA4, Dashboards, Attribution, and more.
Intermediate · Course · 3 weeks at 5 hrs/week
14 hours · 16 lessons · 16 exercises · 4 quizzes · 1 project
- 6View course
Course 6 of 9
Digital Marketing FoundationsChannels, Funnels, Metrics, and more.
Beginner · Course · 3 weeks at 5 hrs/week
14 hours · 16 lessons · 16 exercises · 4 quizzes · 1 project
- 7View course
Course 7 of 9
Capstone: 90-Day Growth Plan for an African BrandAudit, Strategy, Execute, and more.
Intermediate · Course · 4 weeks at 5 hrs/week
17 hours · 20 lessons · 20 exercises · 4 quizzes · 1 project
- 8View course
Course 8 of 9
AI Content CreationCopy, Images, Video, and more.
Beginner · Course · 3 weeks at 5 hrs/week
14 hours · 17 lessons · 17 exercises · 4 quizzes · 1 project
- 9View course
Course 9 of 9
Email & WhatsApp MarketingLists, Automation, Templates, and more.
Intermediate · Course · 3 weeks at 5 hrs/week
14 hours · 16 lessons · 16 exercises · 4 quizzes · 1 project
Applied learning project
Finish with work you can show.
Bring the track together in Email & WhatsApp Marketing. Apply what you have learned to a practical challenge and explain the decisions behind your solution.
- Digital Marketing Foundations
- Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)
- AI Content Creation
Learn from experts
Grace A.
AI for professions
Shows working professionals how to use AI responsibly inside everyday workflows.
“The examples felt relevant to public service and worked on the connection I actually have.”
Frequently asked questions
Before you begin.
Do I need prior experience?
This track is designed for beginner → intermediate learners. Start with the first course and follow the numbered path so each skill builds naturally.
How long will the track take?
The track contains 9 courses and about 137 hours of learning. Most learners finish in around 3–4 months at 10 hrs/week.
Can I learn on my phone?
Yes. Yiga lessons are designed to work across phones and computers, so you can keep learning on the device available to you.
Will I earn a credential?
You can earn a shareable Yiga credential after completing the required learning and assessment activities in the track.
Is financial support available?
Scholarship and financial-aid options are available for eligible learners. Contact the Yiga support team before enrolling for guidance.
Ready when you are
Start this track today.
Begin with course 1 of 9, Paid Advertising with AI, and work through the path at your own pace.
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