Yiga AI

Course 2 of 9

Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

Content, Ads, Community, and more.

Yiga AI

Beginner en

Beginner · Course · 4 weeks at 5 hrs/week

Duration
4 weeks
Effort
5 hrs/week
Lessons
20
Hands-on exercises
20
Projects
1
Language
en

What you’ll learn

Skills you can put to work.

Digital Marketing Foundations

Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

AI Content Creation

SEO & Content Marketing

Syllabus

Every module, step by step.

4 modules · 25 lessons · 17 hours · 1 graded project

1000 minutes of guided lesson time.

Sign in and enrol to unlock every lesson. The first lesson is open as a preview.

Module 1 · 6 lessons · 3.7 hoursContentModule 1 of 4 in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

  1. Overview and set-up

    Overview and set-up — Content in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson

    40 min

  2. Core concepts

    Core concepts — Content in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Content in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Content in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  5. Common pitfalls

    Common pitfalls — Content in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  6. Module quiz: Content

    Check what you learned in Content before moving on.

    Quiz · Locked

    20 min
Module 2 · 6 lessons · 3.7 hours LockedAdsModule 2 of 4 in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

  1. Overview and set-up

    Overview and set-up — Ads in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Ads in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Ads in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Ads in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  5. Common pitfalls

    Common pitfalls — Ads in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  6. Module quiz: Ads

    Check what you learned in Ads before moving on.

    Quiz · Locked

    20 min
Module 3 · 6 lessons · 3.7 hours LockedCommunityModule 3 of 4 in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

  1. Overview and set-up

    Overview and set-up — Community in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Community in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Community in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Community in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  5. Common pitfalls

    Common pitfalls — Community in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  6. Module quiz: Community

    Check what you learned in Community before moving on.

    Quiz · Locked

    20 min
Module 4 · 7 lessons · 5.7 hours LockedWhatsApp BusinessModule 4 of 4 in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

  1. Overview and set-up

    Overview and set-up — WhatsApp Business in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — WhatsApp Business in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — WhatsApp Business in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — WhatsApp Business in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  5. Common pitfalls

    Common pitfalls — WhatsApp Business in Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp).

    Lesson · Locked

    40 min

  6. Module quiz: WhatsApp Business

    Check what you learned in WhatsApp Business before moving on.

    Quiz · Locked

    20 min

  7. Graded project: Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

    Apply everything from Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp) in one graded, portfolio-ready build.

    Graded project · Locked

    120 min

Applied learning project

Make the learning visible.

Use Graded project: Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp) to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share
Mariam K., Software & cloud

Your instructor

Mariam K.

Software & cloud

Helps new developers build reliable products through clear explanations and guided practice.

Diana Nsiiza, Yiga learner

“I use what I learned in my work now, not in some distant future project.”

Diana Nsiiza

Data analyst, Entebbe

Continue with

Your next best step.

Following the order of Digital Marketing with AI.

See the full chain

Next lesson

Overview and set-up

Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

40 min · Resume

Course 3 in the track

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Course 4 in the track

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Course 5 in the track

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GA4, Dashboards, Attribution, and more.

Intermediate · Course · 3 weeks at 5 hrs/week

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What learners say.

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