Course 1 of 9

Paid Advertising with AI

Meta Ads, Google Ads, Targeting, and more.

Yiga AI

Intermediate en

Intermediate · Course · 4 weeks at 5 hrs/week

Duration: 4 weeks
Effort: 5 hrs/week
Lessons: 20
Hands-on exercises: 20
Projects: 1
Language: en

What you’ll learn

Skills you can put to work.

Digital Marketing Foundations

Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

AI Content Creation

SEO & Content Marketing

Syllabus

Every module, step by step.

4 modules · 25 lessons · 17 hours · 1 graded project

1000 minutes of guided lesson time.

Module 1 · 6 lessons · 3.7 hoursMeta AdsModule 1 of 4 in Paid Advertising with AI.

Overview and set-up
Overview and set-up — Meta Ads in Paid Advertising with AI.
Lesson
40 min
Core concepts
Core concepts — Meta Ads in Paid Advertising with AI.
Lesson · Locked
40 min
Worked example
Worked example — Meta Ads in Paid Advertising with AI.
Lesson · Locked
40 min
Hands-on practice
Hands-on practice — Meta Ads in Paid Advertising with AI.
Lesson · Locked
40 min
Common pitfalls
Common pitfalls — Meta Ads in Paid Advertising with AI.
Lesson · Locked
40 min
Module quiz: Meta Ads
Check what you learned in Meta Ads before moving on.
Quiz · Locked
20 min

Module 2 · 6 lessons · 3.7 hours LockedGoogle AdsModule 2 of 4 in Paid Advertising with AI.

Overview and set-up
Overview and set-up — Google Ads in Paid Advertising with AI.
Lesson · Locked
40 min
Core concepts
Core concepts — Google Ads in Paid Advertising with AI.
Lesson · Locked
40 min
Worked example
Worked example — Google Ads in Paid Advertising with AI.
Lesson · Locked
40 min
Hands-on practice
Hands-on practice — Google Ads in Paid Advertising with AI.
Lesson · Locked
40 min
Common pitfalls
Common pitfalls — Google Ads in Paid Advertising with AI.
Lesson · Locked
40 min
Module quiz: Google Ads
Check what you learned in Google Ads before moving on.
Quiz · Locked
20 min

Module 3 · 6 lessons · 3.7 hours LockedTargetingModule 3 of 4 in Paid Advertising with AI.

Overview and set-up
Overview and set-up — Targeting in Paid Advertising with AI.
Lesson · Locked
40 min
Core concepts
Core concepts — Targeting in Paid Advertising with AI.
Lesson · Locked
40 min
Worked example
Worked example — Targeting in Paid Advertising with AI.
Lesson · Locked
40 min
Hands-on practice
Hands-on practice — Targeting in Paid Advertising with AI.
Lesson · Locked
40 min
Common pitfalls
Common pitfalls — Targeting in Paid Advertising with AI.
Lesson · Locked
40 min
Module quiz: Targeting
Check what you learned in Targeting before moving on.
Quiz · Locked
20 min

Module 4 · 7 lessons · 5.7 hours LockedOptimisationModule 4 of 4 in Paid Advertising with AI.

Overview and set-up
Overview and set-up — Optimisation in Paid Advertising with AI.
Lesson · Locked
40 min
Core concepts
Core concepts — Optimisation in Paid Advertising with AI.
Lesson · Locked
40 min
Worked example
Worked example — Optimisation in Paid Advertising with AI.
Lesson · Locked
40 min
Hands-on practice
Hands-on practice — Optimisation in Paid Advertising with AI.
Lesson · Locked
40 min
Common pitfalls
Common pitfalls — Optimisation in Paid Advertising with AI.
Lesson · Locked
40 min
Module quiz: Optimisation
Check what you learned in Optimisation before moving on.
Quiz · Locked
20 min
Graded project: Paid Advertising with AI
Apply everything from Paid Advertising with AI in one graded, portfolio-ready build.
Graded project · Locked
120 min

Applied learning project

Make the learning visible.

Use Graded project: Paid Advertising with AI to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share

Your instructor

Daniel O.

Data & analytics

Turns real African data problems into practical lessons learners can apply immediately.

“The course content made machine learning understandable, and the practice kept me moving.”
Brian Okello
Software developer, Kampala

Continue with

Your next best step.

Following the order of Digital Marketing with AI.

See the full chain

Next lesson

Overview and set-up

Paid Advertising with AI

40 min · Resume

Course 2 in the track

Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

Content, Ads, Community, and more.

Beginner · Course · 4 weeks at 5 hrs/week

Course 3 in the track

SEO & Content Marketing

Keywords, On-page, Technical basics, and more.

Intermediate · Course · 4 weeks at 5 hrs/week

Course 4 in the track

Growth Experiments

Hypotheses, A/B tests, Iteration, and more.

Intermediate · Course · 3 weeks at 5 hrs/week

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