Course 4 of 9

Growth Experiments

Hypotheses, A/B tests, Iteration, and more.

Yiga AI

Intermediate en

Intermediate · Course · 3 weeks at 5 hrs/week

Duration: 3 weeks
Effort: 5 hrs/week
Lessons: 16
Hands-on exercises: 16
Projects: 1
Language: en

What you’ll learn

Skills you can put to work.

Digital Marketing Foundations

Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

AI Content Creation

SEO & Content Marketing

Syllabus

Every module, step by step.

4 modules · 21 lessons · 14 hours · 1 graded project

840 minutes of guided lesson time.

Module 1 · 5 lessons · 3 hoursHypothesesModule 1 of 4 in Growth Experiments.

Overview and set-up
Overview and set-up — Hypotheses in Growth Experiments.
Lesson
40 min
Core concepts
Core concepts — Hypotheses in Growth Experiments.
Lesson · Locked
40 min
Worked example
Worked example — Hypotheses in Growth Experiments.
Lesson · Locked
40 min
Hands-on practice
Hands-on practice — Hypotheses in Growth Experiments.
Lesson · Locked
40 min
Module quiz: Hypotheses
Check what you learned in Hypotheses before moving on.
Quiz · Locked
20 min

Module 2 · 5 lessons · 3 hours LockedA/B testsModule 2 of 4 in Growth Experiments.

Overview and set-up
Overview and set-up — A/B tests in Growth Experiments.
Lesson · Locked
40 min
Core concepts
Core concepts — A/B tests in Growth Experiments.
Lesson · Locked
40 min
Worked example
Worked example — A/B tests in Growth Experiments.
Lesson · Locked
40 min
Hands-on practice
Hands-on practice — A/B tests in Growth Experiments.
Lesson · Locked
40 min
Module quiz: A/B tests
Check what you learned in A/B tests before moving on.
Quiz · Locked
20 min

Module 3 · 5 lessons · 3 hours LockedIterationModule 3 of 4 in Growth Experiments.

Overview and set-up
Overview and set-up — Iteration in Growth Experiments.
Lesson · Locked
40 min
Core concepts
Core concepts — Iteration in Growth Experiments.
Lesson · Locked
40 min
Worked example
Worked example — Iteration in Growth Experiments.
Lesson · Locked
40 min
Hands-on practice
Hands-on practice — Iteration in Growth Experiments.
Lesson · Locked
40 min
Module quiz: Iteration
Check what you learned in Iteration before moving on.
Quiz · Locked
20 min

Module 4 · 6 lessons · 5 hours LockedCase studiesModule 4 of 4 in Growth Experiments.

Overview and set-up
Overview and set-up — Case studies in Growth Experiments.
Lesson · Locked
40 min
Core concepts
Core concepts — Case studies in Growth Experiments.
Lesson · Locked
40 min
Worked example
Worked example — Case studies in Growth Experiments.
Lesson · Locked
40 min
Hands-on practice
Hands-on practice — Case studies in Growth Experiments.
Lesson · Locked
40 min
Module quiz: Case studies
Check what you learned in Case studies before moving on.
Quiz · Locked
20 min
Graded project: Growth Experiments
Apply everything from Growth Experiments in one graded, portfolio-ready build.
Graded project · Locked
120 min

Applied learning project

Make the learning visible.

Use Graded project: Growth Experiments to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share

Your instructor

Joel N.

Career readiness

Connects technical learning to portfolios, interviews and confident career moves.

“The track removed the uncertainty. I knew what to learn next and what to show employers.”
Amina Hassan
Career switcher, Dar es Salaam

Continue with

Your next best step.

Following the order of Digital Marketing with AI.

See the full chain

Next lesson

Overview and set-up

Growth Experiments

40 min · Resume

Course 5 in the track

Marketing Analytics

GA4, Dashboards, Attribution, and more.

Intermediate · Course · 3 weeks at 5 hrs/week

Course 6 in the track

Digital Marketing Foundations

Channels, Funnels, Metrics, and more.

Beginner · Course · 3 weeks at 5 hrs/week

Course 7 in the track

Capstone: 90-Day Growth Plan for an African Brand

Audit, Strategy, Execute, and more.

Intermediate · Course · 4 weeks at 5 hrs/week

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