Yiga AI

Course 3 of 9

SEO & Content Marketing

Keywords, On-page, Technical basics, and more.

Yiga AI

Intermediate en

Intermediate · Course · 4 weeks at 5 hrs/week

Duration
4 weeks
Effort
5 hrs/week
Lessons
20
Hands-on exercises
20
Projects
1
Language
en

What you’ll learn

Skills you can put to work.

Digital Marketing Foundations

Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

AI Content Creation

SEO & Content Marketing

Syllabus

Every module, step by step.

4 modules · 25 lessons · 17 hours · 1 graded project

1000 minutes of guided lesson time.

Sign in and enrol to unlock every lesson. The first lesson is open as a preview.

Module 1 · 6 lessons · 3.7 hoursKeywordsModule 1 of 4 in SEO & Content Marketing.

  1. Overview and set-up

    Overview and set-up — Keywords in SEO & Content Marketing.

    Lesson

    40 min

  2. Core concepts

    Core concepts — Keywords in SEO & Content Marketing.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Keywords in SEO & Content Marketing.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Keywords in SEO & Content Marketing.

    Lesson · Locked

    40 min

  5. Common pitfalls

    Common pitfalls — Keywords in SEO & Content Marketing.

    Lesson · Locked

    40 min

  6. Module quiz: Keywords

    Check what you learned in Keywords before moving on.

    Quiz · Locked

    20 min
Module 2 · 6 lessons · 3.7 hours LockedOn-pageModule 2 of 4 in SEO & Content Marketing.

  1. Overview and set-up

    Overview and set-up — On-page in SEO & Content Marketing.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — On-page in SEO & Content Marketing.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — On-page in SEO & Content Marketing.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — On-page in SEO & Content Marketing.

    Lesson · Locked

    40 min

  5. Common pitfalls

    Common pitfalls — On-page in SEO & Content Marketing.

    Lesson · Locked

    40 min

  6. Module quiz: On-page

    Check what you learned in On-page before moving on.

    Quiz · Locked

    20 min
Module 3 · 6 lessons · 3.7 hours LockedTechnical basicsModule 3 of 4 in SEO & Content Marketing.

  1. Overview and set-up

    Overview and set-up — Technical basics in SEO & Content Marketing.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Technical basics in SEO & Content Marketing.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Technical basics in SEO & Content Marketing.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Technical basics in SEO & Content Marketing.

    Lesson · Locked

    40 min

  5. Common pitfalls

    Common pitfalls — Technical basics in SEO & Content Marketing.

    Lesson · Locked

    40 min

  6. Module quiz: Technical basics

    Check what you learned in Technical basics before moving on.

    Quiz · Locked

    20 min
Module 4 · 7 lessons · 5.7 hours LockedAI searchModule 4 of 4 in SEO & Content Marketing.

  1. Overview and set-up

    Overview and set-up — AI search in SEO & Content Marketing.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — AI search in SEO & Content Marketing.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — AI search in SEO & Content Marketing.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — AI search in SEO & Content Marketing.

    Lesson · Locked

    40 min

  5. Common pitfalls

    Common pitfalls — AI search in SEO & Content Marketing.

    Lesson · Locked

    40 min

  6. Module quiz: AI search

    Check what you learned in AI search before moving on.

    Quiz · Locked

    20 min

  7. Graded project: SEO & Content Marketing

    Apply everything from SEO & Content Marketing in one graded, portfolio-ready build.

    Graded project · Locked

    120 min

Applied learning project

Make the learning visible.

Use Graded project: SEO & Content Marketing to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share
Grace A., AI for professions

Your instructor

Grace A.

AI for professions

Shows working professionals how to use AI responsibly inside everyday workflows.

Samuel Mwangi, Yiga learner

“The examples felt relevant to public service and worked on the connection I actually have.”

Samuel Mwangi

Public service officer, Nairobi

Continue with

Your next best step.

Following the order of Digital Marketing with AI.

See the full chain

Next lesson

Overview and set-up

SEO & Content Marketing

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