Yiga AI

Course 5 of 9

Marketing Analytics

GA4, Dashboards, Attribution, and more.

Yiga AI

Intermediate en

Intermediate · Course · 3 weeks at 5 hrs/week

Duration
3 weeks
Effort
5 hrs/week
Lessons
16
Hands-on exercises
16
Projects
1
Language
en

What you’ll learn

Skills you can put to work.

Digital Marketing Foundations

Social Media Marketing (Facebook, Instagram, TikTok, WhatsApp)

AI Content Creation

SEO & Content Marketing

Syllabus

Every module, step by step.

4 modules · 21 lessons · 14 hours · 1 graded project

840 minutes of guided lesson time.

Sign in and enrol to unlock every lesson. The first lesson is open as a preview.

Module 1 · 5 lessons · 3 hoursGA4Module 1 of 4 in Marketing Analytics.

  1. Overview and set-up

    Overview and set-up — GA4 in Marketing Analytics.

    Lesson

    40 min

  2. Core concepts

    Core concepts — GA4 in Marketing Analytics.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — GA4 in Marketing Analytics.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — GA4 in Marketing Analytics.

    Lesson · Locked

    40 min

  5. Module quiz: GA4

    Check what you learned in GA4 before moving on.

    Quiz · Locked

    20 min
Module 2 · 5 lessons · 3 hours LockedDashboardsModule 2 of 4 in Marketing Analytics.

  1. Overview and set-up

    Overview and set-up — Dashboards in Marketing Analytics.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Dashboards in Marketing Analytics.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Dashboards in Marketing Analytics.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Dashboards in Marketing Analytics.

    Lesson · Locked

    40 min

  5. Module quiz: Dashboards

    Check what you learned in Dashboards before moving on.

    Quiz · Locked

    20 min
Module 3 · 5 lessons · 3 hours LockedAttributionModule 3 of 4 in Marketing Analytics.

  1. Overview and set-up

    Overview and set-up — Attribution in Marketing Analytics.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Attribution in Marketing Analytics.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Attribution in Marketing Analytics.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Attribution in Marketing Analytics.

    Lesson · Locked

    40 min

  5. Module quiz: Attribution

    Check what you learned in Attribution before moving on.

    Quiz · Locked

    20 min
Module 4 · 6 lessons · 5 hours LockedReportingModule 4 of 4 in Marketing Analytics.

  1. Overview and set-up

    Overview and set-up — Reporting in Marketing Analytics.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Reporting in Marketing Analytics.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Reporting in Marketing Analytics.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Reporting in Marketing Analytics.

    Lesson · Locked

    40 min

  5. Module quiz: Reporting

    Check what you learned in Reporting before moving on.

    Quiz · Locked

    20 min

  6. Graded project: Marketing Analytics

    Apply everything from Marketing Analytics in one graded, portfolio-ready build.

    Graded project · Locked

    120 min

Applied learning project

Make the learning visible.

Use Graded project: Marketing Analytics to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share
Daniel O., Data & analytics

Your instructor

Daniel O.

Data & analytics

Turns real African data problems into practical lessons learners can apply immediately.

Brian Okello, Yiga learner

“The course content made machine learning understandable, and the practice kept me moving.”

Brian Okello

Software developer, Kampala

Continue with

Your next best step.

Following the order of Digital Marketing with AI.

See the full chain

Next lesson

Overview and set-up

Marketing Analytics

40 min · Resume

Course 6 in the track

Digital Marketing Foundations

Channels, Funnels, Metrics, and more.

Beginner · Course · 3 weeks at 5 hrs/week

Course 7 in the track

Capstone: 90-Day Growth Plan for an African Brand

Audit, Strategy, Execute, and more.

Intermediate · Course · 4 weeks at 5 hrs/week

Course 8 in the track

AI Content Creation

Copy, Images, Video, and more.

Beginner · Course · 3 weeks at 5 hrs/week

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