Yiga AI

Course 1 of 5

AI Fundamentals for Marketing

Landscape, Tools, Brand safety, and more.

Yiga AI

Beginner en

Beginner · Course · 3 weeks at 5 hrs/week

Duration
3 weeks
Effort
5 hrs/week
Lessons
13
Hands-on exercises
13
Projects
1
Language
en

What you’ll learn

Skills you can put to work.

AI Fundamentals for Marketing

Content & Campaigns with AI

Customer Insights & Segmentation

AI-Powered Ads & Analytics

Syllabus

Every module, step by step.

3 modules · 17 lessons · 11 hours · 1 graded project

668 minutes of guided lesson time.

Sign in and enrol to unlock every lesson. The first lesson is open as a preview.

Module 1 · 6 lessons · 3.1 hoursLandscapeModule 1 of 3 in AI Fundamentals for Marketing.

  1. Quick start: write a WhatsApp price list with AI

    A 5–10 minute win you can use today.

    Lesson

    8 min

  2. Overview and set-up

    Overview and set-up — Landscape in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  3. Core concepts

    Core concepts — Landscape in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  4. Worked example

    Worked example — Landscape in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  5. Hands-on practice

    Hands-on practice — Landscape in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  6. Module quiz: Landscape

    Check what you learned in Landscape before moving on.

    Quiz · Locked

    20 min
Module 2 · 5 lessons · 3 hours LockedToolsModule 2 of 3 in AI Fundamentals for Marketing.

  1. Overview and set-up

    Overview and set-up — Tools in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Tools in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Tools in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Tools in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  5. Module quiz: Tools

    Check what you learned in Tools before moving on.

    Quiz · Locked

    20 min
Module 3 · 6 lessons · 5 hours LockedBrand safetyModule 3 of 3 in AI Fundamentals for Marketing.

  1. Overview and set-up

    Overview and set-up — Brand safety in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Brand safety in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Brand safety in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Brand safety in AI Fundamentals for Marketing.

    Lesson · Locked

    40 min

  5. Module quiz: Brand safety

    Check what you learned in Brand safety before moving on.

    Quiz · Locked

    20 min

  6. Graded project: AI Fundamentals for Marketing

    Apply everything from AI Fundamentals for Marketing in one graded, portfolio-ready build.

    Graded project · Locked

    120 min

Applied learning project

Make the learning visible.

Use Graded project: AI Fundamentals for Marketing to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share
Daniel O., Data & analytics

Your instructor

Daniel O.

Data & analytics

Turns real African data problems into practical lessons learners can apply immediately.

Brian Okello, Yiga learner

“The course content made machine learning understandable, and the practice kept me moving.”

Brian Okello

Software developer, Kampala

Continue with

Your next best step.

Following the order of AI for Marketers.

See the full chain

Next lesson

Quick start: write a WhatsApp price list with AI

AI Fundamentals for Marketing

8 min · Resume

Course 2 in the track

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Course 3 in the track

Content & Campaigns with AI

Copy, Visuals, Video, and more.

Beginner · Course · 3 weeks at 5 hrs/week

Course 4 in the track

Capstone: Launch an AI-Driven Campaign

Plan, Produce, Run, and more.

Beginner · Course · 3 weeks at 5 hrs/week

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