Yiga AI

Course 2 of 5

AI-Powered Ads & Analytics

Meta/Google AI features, Optimisation, Attribution, and more.

Yiga AI

Beginner en

Beginner · Course · 3 weeks at 5 hrs/week

Duration
3 weeks
Effort
5 hrs/week
Lessons
12
Hands-on exercises
12
Projects
1
Language
en

What you’ll learn

Skills you can put to work.

AI Fundamentals for Marketing

Content & Campaigns with AI

Customer Insights & Segmentation

AI-Powered Ads & Analytics

Syllabus

Every module, step by step.

3 modules · 16 lessons · 11 hours · 1 graded project

660 minutes of guided lesson time.

Sign in and enrol to unlock every lesson. The first lesson is open as a preview.

Module 1 · 5 lessons · 3 hoursMeta/Google AI featuresModule 1 of 3 in AI-Powered Ads & Analytics.

  1. Overview and set-up

    Overview and set-up — Meta/Google AI features in AI-Powered Ads & Analytics.

    Lesson

    40 min

  2. Core concepts

    Core concepts — Meta/Google AI features in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Meta/Google AI features in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Meta/Google AI features in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  5. Module quiz: Meta/Google AI features

    Check what you learned in Meta/Google AI features before moving on.

    Quiz · Locked

    20 min
Module 2 · 5 lessons · 3 hours LockedOptimisationModule 2 of 3 in AI-Powered Ads & Analytics.

  1. Overview and set-up

    Overview and set-up — Optimisation in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Optimisation in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Optimisation in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Optimisation in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  5. Module quiz: Optimisation

    Check what you learned in Optimisation before moving on.

    Quiz · Locked

    20 min
Module 3 · 6 lessons · 5 hours LockedAttributionModule 3 of 3 in AI-Powered Ads & Analytics.

  1. Overview and set-up

    Overview and set-up — Attribution in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Attribution in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Attribution in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Attribution in AI-Powered Ads & Analytics.

    Lesson · Locked

    40 min

  5. Module quiz: Attribution

    Check what you learned in Attribution before moving on.

    Quiz · Locked

    20 min

  6. Graded project: AI-Powered Ads & Analytics

    Apply everything from AI-Powered Ads & Analytics in one graded, portfolio-ready build.

    Graded project · Locked

    120 min

Applied learning project

Make the learning visible.

Use Graded project: AI-Powered Ads & Analytics to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share
Mariam K., Software & cloud

Your instructor

Mariam K.

Software & cloud

Helps new developers build reliable products through clear explanations and guided practice.

Diana Nsiiza, Yiga learner

“I use what I learned in my work now, not in some distant future project.”

Diana Nsiiza

Data analyst, Entebbe

Continue with

Your next best step.

Following the order of AI for Marketers.

See the full chain

Next lesson

Overview and set-up

AI-Powered Ads & Analytics

40 min · Resume

Course 3 in the track

Content & Campaigns with AI

Copy, Visuals, Video, and more.

Beginner · Course · 3 weeks at 5 hrs/week

Course 4 in the track

Capstone: Launch an AI-Driven Campaign

Plan, Produce, Run, and more.

Beginner · Course · 3 weeks at 5 hrs/week

Course 5 in the track

Customer Insights & Segmentation

Data analysis, Personas, Predictive targeting, and more.

Beginner · Course · 3 weeks at 5 hrs/week

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What learners say.

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