Course 1 of 5
AI Fundamentals for MarketingLandscape, Tools, Brand safety, and more.
Beginner · Course · 3 weeks at 5 hrs/week
11 hours · 13 lessons · 13 exercises · 3 quizzes · 1 project
Professional track
AI for Marketers
5 courses, 28 hours, ending in Capstone: Launch an AI-Driven Campaign.
Yiga AI
Beginner en
Beginner · Profession Track · 1–2 months at 10 hrs/week
- Duration
- 1–2 months
- Effort
- 10 hrs/week
- Courses
- 5
- Hands-on exercises
- 61
- Projects
- 5
- Certificate
- Included
Your pace≈ 1–2 months · 55 hours total
What you'll learn
5 courses in this track
- 01AI Fundamentals for MarketingBeginner · 11.1 hours · 13 lessonsLandscape · Tools · Brand safety
- 02AI-Powered Ads & AnalyticsBeginner · 11 hours · 12 lessonsMeta/Google AI features · Optimisation · Attribution
- 03Content & Campaigns with AIBeginner · 11 hours · 12 lessonsCopy · Visuals · Video
- 04Capstone: Launch an AI-Driven CampaignBeginner · 11 hours · 12 lessonsPlan · Produce · Run
- 05Customer Insights & SegmentationBeginner · 11 hours · 12 lessonsData analysis · Personas · Predictive targeting
About this track
What you’ll learn.
1
AI Fundamentals for Marketing
2
Content & Campaigns with AI
3
Customer Insights & Segmentation
4
AI-Powered Ads & Analytics
Skills you’ll gain
AI at Work
How this compares
Comparable to Coursera GenAI Academy · Udemy Business GenAI · LinkedIn Learning. This track is 55 hours of study — about 1–2 months at 10 hrs/week.
Career outcomes
Turn learning into forward motion.
Build job-ready evidence for roles that use these skills every day.
Curriculum
A clear path, course by course.
Complete the courses in order so each new skill builds on the last.
- 1View course
- 2View course
Course 2 of 5
AI-Powered Ads & AnalyticsMeta/Google AI features, Optimisation, Attribution, and more.
Beginner · Course · 3 weeks at 5 hrs/week
11 hours · 12 lessons · 12 exercises · 3 quizzes · 1 project
- 3View course
Course 3 of 5
Content & Campaigns with AICopy, Visuals, Video, and more.
Beginner · Course · 3 weeks at 5 hrs/week
11 hours · 12 lessons · 12 exercises · 3 quizzes · 1 project
- 4View course
Course 4 of 5
Capstone: Launch an AI-Driven CampaignPlan, Produce, Run, and more.
Beginner · Course · 3 weeks at 5 hrs/week
11 hours · 12 lessons · 12 exercises · 3 quizzes · 1 project
- 5View course
Course 5 of 5
Customer Insights & SegmentationData analysis, Personas, Predictive targeting, and more.
Beginner · Course · 3 weeks at 5 hrs/week
11 hours · 12 lessons · 12 exercises · 3 quizzes · 1 project
Applied learning project
Finish with work you can show.
Bring the track together in Customer Insights & Segmentation. Apply what you have learned to a practical challenge and explain the decisions behind your solution.
- AI Fundamentals for Marketing
- Content & Campaigns with AI
- Customer Insights & Segmentation
Learn from experts
Mariam K.
Software & cloud
Helps new developers build reliable products through clear explanations and guided practice.
“I use what I learned in my work now, not in some distant future project.”
Frequently asked questions
Before you begin.
Do I need prior experience?
This track is designed for beginner learners. Start with the first course and follow the numbered path so each skill builds naturally.
How long will the track take?
The track contains 5 courses and about 55 hours of learning. Most learners finish in around 1–2 months at 10 hrs/week.
Can I learn on my phone?
Yes. Yiga lessons are designed to work across phones and computers, so you can keep learning on the device available to you.
Will I earn a credential?
You can earn a shareable Yiga credential after completing the required learning and assessment activities in the track.
Is financial support available?
Scholarship and financial-aid options are available for eligible learners. Contact the Yiga support team before enrolling for guidance.
Ready when you are
Start this track today.
Begin with course 1 of 5, AI Fundamentals for Marketing, and work through the path at your own pace.
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