Yiga AI

Course 3 of 5

Content & Campaigns with AI

Copy, Visuals, Video, and more.

Yiga AI

Beginner en

Beginner · Course · 3 weeks at 5 hrs/week

Duration
3 weeks
Effort
5 hrs/week
Lessons
12
Hands-on exercises
12
Projects
1
Language
en

What you’ll learn

Skills you can put to work.

AI Fundamentals for Marketing

Content & Campaigns with AI

Customer Insights & Segmentation

AI-Powered Ads & Analytics

Syllabus

Every module, step by step.

3 modules · 16 lessons · 11 hours · 1 graded project

660 minutes of guided lesson time.

Sign in and enrol to unlock every lesson. The first lesson is open as a preview.

Module 1 · 5 lessons · 3 hoursCopyModule 1 of 3 in Content & Campaigns with AI.

  1. Overview and set-up

    Overview and set-up — Copy in Content & Campaigns with AI.

    Lesson

    40 min

  2. Core concepts

    Core concepts — Copy in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Copy in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Copy in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  5. Module quiz: Copy

    Check what you learned in Copy before moving on.

    Quiz · Locked

    20 min
Module 2 · 5 lessons · 3 hours LockedVisualsModule 2 of 3 in Content & Campaigns with AI.

  1. Overview and set-up

    Overview and set-up — Visuals in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Visuals in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Visuals in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Visuals in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  5. Module quiz: Visuals

    Check what you learned in Visuals before moving on.

    Quiz · Locked

    20 min
Module 3 · 6 lessons · 5 hours LockedVideoModule 3 of 3 in Content & Campaigns with AI.

  1. Overview and set-up

    Overview and set-up — Video in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Video in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Video in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Video in Content & Campaigns with AI.

    Lesson · Locked

    40 min

  5. Module quiz: Video

    Check what you learned in Video before moving on.

    Quiz · Locked

    20 min

  6. Graded project: Content & Campaigns with AI

    Apply everything from Content & Campaigns with AI in one graded, portfolio-ready build.

    Graded project · Locked

    120 min

Applied learning project

Make the learning visible.

Use Graded project: Content & Campaigns with AI to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share
Grace A., AI for professions

Your instructor

Grace A.

AI for professions

Shows working professionals how to use AI responsibly inside everyday workflows.

Samuel Mwangi, Yiga learner

“The examples felt relevant to public service and worked on the connection I actually have.”

Samuel Mwangi

Public service officer, Nairobi

Continue with

Your next best step.

Following the order of AI for Marketers.

See the full chain

Next lesson

Overview and set-up

Content & Campaigns with AI

40 min · Resume

Course 4 in the track

Capstone: Launch an AI-Driven Campaign

Plan, Produce, Run, and more.

Beginner · Course · 3 weeks at 5 hrs/week

Course 5 in the track

Customer Insights & Segmentation

Data analysis, Personas, Predictive targeting, and more.

Beginner · Course · 3 weeks at 5 hrs/week

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