Yiga AI

Course 5 of 5

Customer Insights & Segmentation

Data analysis, Personas, Predictive targeting, and more.

Yiga AI

Beginner en

Beginner · Course · 3 weeks at 5 hrs/week

Duration
3 weeks
Effort
5 hrs/week
Lessons
12
Hands-on exercises
12
Projects
1
Language
en

What you’ll learn

Skills you can put to work.

AI Fundamentals for Marketing

Content & Campaigns with AI

Customer Insights & Segmentation

AI-Powered Ads & Analytics

Syllabus

Every module, step by step.

3 modules · 16 lessons · 11 hours · 1 graded project

660 minutes of guided lesson time.

Sign in and enrol to unlock every lesson. The first lesson is open as a preview.

Module 1 · 5 lessons · 3 hoursData analysisModule 1 of 3 in Customer Insights & Segmentation.

  1. Overview and set-up

    Overview and set-up — Data analysis in Customer Insights & Segmentation.

    Lesson

    40 min

  2. Core concepts

    Core concepts — Data analysis in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Data analysis in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Data analysis in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  5. Module quiz: Data analysis

    Check what you learned in Data analysis before moving on.

    Quiz · Locked

    20 min
Module 2 · 5 lessons · 3 hours LockedPersonasModule 2 of 3 in Customer Insights & Segmentation.

  1. Overview and set-up

    Overview and set-up — Personas in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Personas in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Personas in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Personas in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  5. Module quiz: Personas

    Check what you learned in Personas before moving on.

    Quiz · Locked

    20 min
Module 3 · 6 lessons · 5 hours LockedPredictive targetingModule 3 of 3 in Customer Insights & Segmentation.

  1. Overview and set-up

    Overview and set-up — Predictive targeting in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Predictive targeting in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Predictive targeting in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Predictive targeting in Customer Insights & Segmentation.

    Lesson · Locked

    40 min

  5. Module quiz: Predictive targeting

    Check what you learned in Predictive targeting before moving on.

    Quiz · Locked

    20 min

  6. Graded project: Customer Insights & Segmentation

    Apply everything from Customer Insights & Segmentation in one graded, portfolio-ready build.

    Graded project · Locked

    120 min

Applied learning project

Make the learning visible.

Use Graded project: Customer Insights & Segmentation to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share
Daniel O., Data & analytics

Your instructor

Daniel O.

Data & analytics

Turns real African data problems into practical lessons learners can apply immediately.

Brian Okello, Yiga learner

“The course content made machine learning understandable, and the practice kept me moving.”

Brian Okello

Software developer, Kampala

Continue with

Your next best step.

Following the order of AI for Marketers.

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Next lesson

Overview and set-up

Customer Insights & Segmentation

40 min · Resume

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