Yiga AI

Course 4 of 5

Capstone: Launch an AI-Driven Campaign

Plan, Produce, Run, and more.

Yiga AI

Beginner en

Beginner · Course · 3 weeks at 5 hrs/week

Duration
3 weeks
Effort
5 hrs/week
Lessons
12
Hands-on exercises
12
Projects
1
Language
en

What you’ll learn

Skills you can put to work.

AI Fundamentals for Marketing

Content & Campaigns with AI

Customer Insights & Segmentation

AI-Powered Ads & Analytics

Syllabus

Every module, step by step.

3 modules · 16 lessons · 11 hours · 1 graded project

660 minutes of guided lesson time.

Sign in and enrol to unlock every lesson. The first lesson is open as a preview.

Module 1 · 5 lessons · 3 hoursPlanModule 1 of 3 in Capstone: Launch an AI-Driven Campaign.

  1. Overview and set-up

    Overview and set-up — Plan in Capstone: Launch an AI-Driven Campaign.

    Lesson

    40 min

  2. Core concepts

    Core concepts — Plan in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Plan in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Plan in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  5. Module quiz: Plan

    Check what you learned in Plan before moving on.

    Quiz · Locked

    20 min
Module 2 · 5 lessons · 3 hours LockedProduceModule 2 of 3 in Capstone: Launch an AI-Driven Campaign.

  1. Overview and set-up

    Overview and set-up — Produce in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Produce in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Produce in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Produce in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  5. Module quiz: Produce

    Check what you learned in Produce before moving on.

    Quiz · Locked

    20 min
Module 3 · 6 lessons · 5 hours LockedRunModule 3 of 3 in Capstone: Launch an AI-Driven Campaign.

  1. Overview and set-up

    Overview and set-up — Run in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  2. Core concepts

    Core concepts — Run in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  3. Worked example

    Worked example — Run in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  4. Hands-on practice

    Hands-on practice — Run in Capstone: Launch an AI-Driven Campaign.

    Lesson · Locked

    40 min

  5. Module quiz: Run

    Check what you learned in Run before moving on.

    Quiz · Locked

    20 min

  6. Graded project: Capstone: Launch an AI-Driven Campaign

    Apply everything from Capstone: Launch an AI-Driven Campaign in one graded, portfolio-ready build.

    Graded project · Locked

    120 min

Applied learning project

Make the learning visible.

Use Graded project: Capstone: Launch an AI-Driven Campaign to apply this course to a practical challenge. You’ll finish with a clear solution and the reasoning behind your choices.

Apply the course’s core skillMake and explain practical decisionsCreate evidence you can share
Joel N., Career readiness

Your instructor

Joel N.

Career readiness

Connects technical learning to portfolios, interviews and confident career moves.

Amina Hassan, Yiga learner

“The track removed the uncertainty. I knew what to learn next and what to show employers.”

Amina Hassan

Career switcher, Dar es Salaam

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Your next best step.

Following the order of AI for Marketers.

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Overview and set-up

Capstone: Launch an AI-Driven Campaign

40 min · Resume

Course 5 in the track

Customer Insights & Segmentation

Data analysis, Personas, Predictive targeting, and more.

Beginner · Course · 3 weeks at 5 hrs/week

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